Marketing your product or service online is different from other types of marketing. First, because you are not face to face with your customer, you have no idea who you are marketing too. Every person is different. Some site visitors will spend the time to read your content. Others will just look at the images, or others will focus just on bullet points. As the site owner, you can’t assume anything.
Second, a website gives you so many more options compared to other advertising channels. A radio ad is just sound. A print ad is just text and images. But a website can combine both as well as include so much more; animation, video, interactive forms, surveys, just to name a few.
Utilizing infographics is one more way you can differentiate your website and your company from the competition.
What are Infographics?
Infographics are a great way to display information. They are images that combine data, text, graphics and photos in a way that makes complex topics easier to understand. Any business that wants to better explain their process to customers, or sells a product that requires some explanation, should be utilizing infographics on their websites.
Below is an example of an infographic I created for CoolXEnergy to help explain their unique solar air conditioning system. It’s a complex product, but the graphic helps website visitors visualize what it does in a simple and colorful way. How much better is this compared to a simple paragraph?
Here’s a much more complex infographic I did for SmartZone Finance explaining investment risk. The goal of this infographic is to take a dry and boring topic and make it fun and hopefully easier to understand.
Increase You Website’s Appeal
Adding infographics to your website increases the likelihood that you will spark interest with your site visitors. It takes a little more time and effort to conceive of the idea and create the graphics, but the results are well worth the effort. Seriously, compare the above examples to the alternative, a boring paragraph of text.
Getting visitors to your site is already a tremendous achievement. Once they are there, why not put some thought into keeping them there and getting them engaged with your content and your company?
Once the infographic is created, you can use it in other places. Think print advertisements, brochures, or sales literature. Like your logo, the infographic can become part of your company’s identity, setting you apart from the competition.
Social Media Sharing
You want your customers to share your content with their friends on social media. It’s free advertising after all. But what are you giving them to share? Do you really expect site visitors to share your website’s home page on their Facebook or Instagram feed? Social media is a visual medium. Posts that contain images are much more engaging and likely to generate buzz.
By adding infographics, you are increasing the likelihood that a site visitor will find your content interesting and then share it with their social media friends.